The only end-to-end platform that tells you precisely where every dollar is going and exactly where to move it to maximise growth.
Marketing spend
analysed
Marketers served
Markets Globally
Faster insights vs
traditional MMM
Marketing spend
analysed
Markets Globally
Faster insights vs
traditional MMM
Marketers served
Bring all your marketing data into one trusted source of truth.
See the true impact of every channel, campaign, and tactic instantly.
Get clear, visual answers your whole team can act on.
Use AI to run scenarios and get credible recommendations in seconds.
The world’s most advanced marketing data operating system. Automated data ingestion and cleaning at enterprise scale.
200+ Connectors: Instant integration with all major platforms.
Auto-Cleaning: No more manual data reconciliation.
Real-Time: Data stays perpetually fresh and SOC2 secure.
A world-class operating system for growth. Continuous MMM to quantify every channel's contribution.
Granular ROI: Attribution at every stage of the funnel.
Scenario Planning: Model budget shifts with confidence intervals.
Adaptive: Models update automatically as market conditions shift.
The AI consultant in your pocket. A custom-trained AI consultant grounded in your specific data.
Natural Language: Ask questions, get instant business answers.
Context-Aware: Not a generic chatbot; trained on your actual model.
Boardroom Ready: Polished reports and recommendations in seconds.
Other Marketing Solutions | ||
|---|---|---|
All Data in One Place | Unified source of truth across marketing | Data siloed across platforms and teams |
Speed to Insight | Decisions in days | Insights take weeks or months |
Marketing Mix Modelling | Continuous, automated modelling | One-off or quarterly projects |
Real-Time Updates | Always up to date | Static reports |
Scenario Planning | Built-in budget simulations | Manual spreadsheets |
AI Support | AI marketing analyst (MAITE) answers questions instantly | No AI or limited automation |
Core Outcome | Confident, fast growth decisions | Slow, fragmented reporting |
DataOS delivers SOC2-compliant security with admin-controlled access. It eliminates reliance on external teams by enabling instant, self-serve data refreshes.
Mutinex uses evolved modeling to capture complex market dynamics across brand, category, and product levels. This identifies granular growth opportunities that standard models miss.
Simulate scenarios, reallocate budgets, and track results in real time. Make confident decisions all year long.
Marketing mix modelling (MMM) is a statistical technique that quantifies the impact of every marketing activity and external factor on your business outcomes. Unlike attribution tools that only track digital clicks, MMM captures the full picture: TV, OOH, digital, seasonal effects, and competitor activity. It is the gold standard for understanding true marketing ROI and optimising budget allocation across channels.
Traditional MMM is slow, expensive, and backwards-looking, typically a quarterly or annual consulting engagement that delivers a static report. Mutinex is a continuous, always-on platform. Our models update as new data flows in, giving you current insights rather than historical ones. And because it is software rather than a consulting project, the cost-per-insight drops dramatically as your organisation matures on the platform.
Most clients are fully onboarded and generating insights within 4 to 8 weeks. Our implementation team handles the technical heavy lifting of data connection and model calibration. You will typically see your first actionable outputs within the first two weeks of data ingestion, with full model accuracy achieved as the system accumulates your historical data.
DataOS connects to 200+ data sources out of the box, including all major paid media platforms (Meta, Google, TikTok, programmatic), CRM systems, e-commerce platforms, ERP data, and external market data feeds. If you have a custom or proprietary data source, our team will build the integration.
Mutinex has been deployed across 20+ verticals including retail, financial services, insurance, FMCG, automotive, telco, travel, and more. Our models are calibrated with industry-specific benchmarks drawn from $7.5B+ of analysed spend, so you benefit from category expertise from day one.
Mutinex is SOC 2 Type II certified and built to enterprise security standards. All data is encrypted in transit and at rest. We offer dedicated cloud tenancy for clients who require it, support SSO and MFA, and provide full audit trails for compliance requirements. Your data is never shared with or used to train models for other clients.
Every Mutinex client is assigned a dedicated Customer Success Manager and a data engineer for onboarding. Beyond go-live, you will have access to quarterly business reviews, ongoing model governance, and MAITE for day-to-day analysis support. We are invested in your outcomes, not just your contract renewal.
© Mutinex 2026
Digital Marketing by MarketLead | Website by QuantumaStudio
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