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Marketing Mix Modelling For Clear Budget Decisions And Measurable Growth

The only end-to-end platform that tells you precisely where every dollar is going and exactly where to move it to maximise growth.

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$
7.5
B

Marketing spend
analysed

75000
+

Marketers served

100
+

Markets Globally

4
X

Faster insights vs
traditional MMM

$
7.5
B

Marketing spend
analysed

100
+

Markets Globally

4
X

Faster insights vs
traditional MMM

75000
+

Marketers served

TRUSTED BY GROWTH TEAMS AT LEADING BRANDS

HOW IT WORKS

From Data Chaos to Confident Decisions in Days, Not Months.

1. Connect your data

Bring all your marketing data into one trusted source of truth.


2. Model performance in real time

See the true impact of every channel, campaign, and tactic instantly.

3. Turn insights into clarity

Get clear, visual answers your whole team can act on.


4. Ask smarter questions

Use AI to run scenarios and get credible recommendations in seconds.

THE PLATFORM

One solution.
Four Powerful Engines.

DataOS

 The world’s most advanced marketing data operating system. Automated data ingestion and cleaning at enterprise scale.

 200+ Connectors: Instant integration with all major platforms.


 Auto-Cleaning: No more manual data reconciliation.


 Real-Time: Data stays perpetually fresh and SOC2 secure.

GrowthOS

A world-class operating system for growth. Continuous MMM to quantify every channel's contribution.

 Granular ROI: Attribution at every stage of the funnel.


 Scenario Planning: Model budget shifts with confidence intervals.


 Adaptive: Models update automatically as market conditions shift.

MAITE

The AI consultant in your pocket. A custom-trained AI consultant grounded in your specific data.

 Natural Language: Ask questions, get instant business answers.


 Context-Aware: Not a generic chatbot; trained on your actual model.


 Boardroom Ready: Polished reports and recommendations in seconds.

WHY MUTINEX

The Only MMM Platform for Enterprise Marketing


Only End-to-End MMM Platform

Covers data ingestion (DataOS), analysis (GrowthOS), and AI-driven recommendations (MAITE) in one platform. Competitors offer pieces; Mutinex offers the complete solution.


Campaign-Level Granularity

Patent-pending technology that goes beyond channel-level insights to show exactly which creative, format, publisher, and audience segment is driving performance.


Proven at Enterprise Scale

Trusted with $7.5B+ in marketing spend across major brands like Domino's, Michael Hill, ME Bank, Amaysim, and One NZ.


AI That Knows Your Business

MAITE is not a generic chatbot. It is trained on your actual Mutinex model so every answer is grounded in your data, your channels, and your market.


Measurable ROI Impact

Clients see 15-25% ROI improvements. Not theoretical models, but measurable business outcomes.

Experience the Difference

Table Image
Other Marketing Solutions
All Data in One Place
Unified source of truth across marketing
Data siloed across platforms and teams
Speed to Insight
Decisions in days
Insights take weeks or months
Marketing Mix Modelling
Continuous, automated modelling
One-off or quarterly projects
Real-Time Updates
Always up to date
Static reports
Scenario Planning
Built-in budget simulations
Manual spreadsheets
AI Support
AI marketing analyst (MAITE) answers questions instantly
No AI or limited automation
Core Outcome
Confident, fast growth decisions
Slow, fragmented reporting

Secure and Controlled with SOC2 Compliance

DataOS delivers SOC2-compliant security with admin-controlled access. It eliminates reliance on external teams by enabling instant, self-serve data refreshes.

The Enterprise Difference

Mutinex uses evolved modeling to capture complex market dynamics across brand, category, and product levels. This identifies granular growth opportunities that standard models miss.

Forecast, Optimise and Track

Simulate scenarios, reallocate budgets, and track results in real time. Make confident decisions all year long.

See How Mutinex Helps Marketing Teams Make Smarter Investment Decisions.

FAQ

Everything You Need to Know

What is marketing mix modelling and why does it matter?

Marketing mix modelling (MMM) is a statistical technique that quantifies the impact of every marketing activity and external factor on your business outcomes. Unlike attribution tools that only track digital clicks, MMM captures the full picture: TV, OOH, digital, seasonal effects, and competitor activity. It is the gold standard for understanding true marketing ROI and optimising budget allocation across channels.

How is Mutinex different from traditional MMM vendors?

Traditional MMM is slow, expensive, and backwards-looking, typically a quarterly or annual consulting engagement that delivers a static report. Mutinex is a continuous, always-on platform. Our models update as new data flows in, giving you current insights rather than historical ones. And because it is software rather than a consulting project, the cost-per-insight drops dramatically as your organisation matures on the platform.

How long does it take to get up and running?

Most clients are fully onboarded and generating insights within 4 to 8 weeks. Our implementation team handles the technical heavy lifting of data connection and model calibration. You will typically see your first actionable outputs within the first two weeks of data ingestion, with full model accuracy achieved as the system accumulates your historical data.

What data sources does Mutinex connect to?

DataOS connects to 200+ data sources out of the box, including all major paid media platforms (Meta, Google, TikTok, programmatic), CRM systems, e-commerce platforms, ERP data, and external market data feeds. If you have a custom or proprietary data source, our team will build the integration.

Is Mutinex suitable for our industry?

Mutinex has been deployed across 20+ verticals including retail, financial services, insurance, FMCG, automotive, telco, travel, and more. Our models are calibrated with industry-specific benchmarks drawn from $7.5B+ of analysed spend, so you benefit from category expertise from day one.

How does Mutinex handle data security and privacy?

Mutinex is SOC 2 Type II certified and built to enterprise security standards. All data is encrypted in transit and at rest. We offer dedicated cloud tenancy for clients who require it, support SSO and MFA, and provide full audit trails for compliance requirements. Your data is never shared with or used to train models for other clients.

What does implementation support look like?

Every Mutinex client is assigned a dedicated Customer Success Manager and a data engineer for onboarding. Beyond go-live, you will have access to quarterly business reviews, ongoing model governance, and MAITE for day-to-day analysis support. We are invested in your outcomes, not just your contract renewal.

Digital Marketing by MarketLead | Website by QuantumaStudio

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